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Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury

With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.

  • Format
  • hardcover
  • Pages
  • 320
  • Language
  • english
  • ISBN
  • 9781904838050
  • Genres
  • business
  • Release date
  • 2006