Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
- Author
- Radha Chadha, Paul Husband
- Format
- hardcover
- Pages
- 320
- Publisher
- Nicholas Brealey Publishing
- Language
- english
- ISBN
- 9781904838050
- Genres
- business
- Release date
- 2006
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