Well-Written and Red: The Story of the Economist Poster Campaign
Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.
- Author
- Alfredo Marcantonio
- Format
- hardcover
- Pages
- 256
- Publisher
- Harriman House
- Language
- english
- ISBN
- 9781905641024
- Release date
- 2006
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