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Well-Written and Red: The Story of the Economist Poster Campaign

Well-written and Red is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it.

  • Format
  • hardcover
  • Pages
  • 256
  • Language
  • english
  • ISBN
  • 9781905641024
  • Release date
  • 2006