Search Analytics for Your Site: Conversations with Your Customers

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

• Author
• Louis Rosenfeld

• Format
• paperback

• Pages
• 199

• Publisher
• Rosenfeld Media

• Language
• english

• ISBN
• 9781933820200

• Genres
• design, business, web, usability

• Release date
• 2011