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No Copy Advertising

In redoubled efforts to get the message across in a mediasaturated world, ad agencies are turning to a more enduring and all-embracing method of reaching their audience — don't speak. No-copy advertising is a cute collection of the smartest ways the at people can come up with of promoting, publicising and selling products or services, all with hardly a word in sight. Trawling the best work from TV, billboards, print, the web and radio, the author compiles an intriguing variety of international examples. The unique relationship between consumer and brand formed and developed by this method of advertising is discussed, and (no)copywriters talk in depth about their approach. A must for ad aficionados.

  • Format
  • paperback
  • Pages
  • 160
  • Language
  • english
  • ISBN
  • 9782880467401
  • Genres
  • design
  • Release date
  • 2003