The Fundamentals of Creative Advertising
The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns. The focus is on the various media available, the thinking and planning behind the campaign, the creative brief, and the creative solution and execution of the ad campaign. Interviews with influential advertising professionals and revealing case studies are presented in a clear, thoughtful layout with supporting illustrations and photographs.
- Author
- Ken Burtenshaw, Nik Mahon, Caroline Barfoot
- Format
- paperback
- Pages
- 176
- Publisher
- Fairchild Books
- Language
- english
- ISBN
- 9782940373185
- Release date
- 2006
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