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Inside Real Innovation: How the Right Approach Can Move Ideas from R&D to Market -- And Get the Economy Moving

Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.

  • Format
  • hardcover
  • Pages
  • 233
  • Language
  • english
  • ISBN
  • 9789814327985
  • Genres
  • business, science
  • Release date
  • 2011