Foundations Of Marketing

Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The book presents a solid grounding in the fundamentals of contemporary marketing, and is full of lively and recent examples of marketing designed to educate and inspire.

• Author
• David Jobber

• Format
• paperback

• Pages
• 384

• Publisher
• McGraw-Hill Higher Education

• Language
• english

• ISBN
• 9780077109189

• Release date
• 2006