Cerealizing America: The Unsweetened Story of American Breakfast Cereal

Breakfast cereal has a colorful past that has remained hidden — until now. Part expose, part celebration, Cerealizing America strips the sugar coating from the history of American breakfast culture to reveal the origin and evolution of America's obsession with health, hucksterism, and toy surprises.

• Author
• Scott Bruce, Bill Crawford

• Format
• hardcover

• Pages
• 312

• Publisher
• Faber & Faber

• Language
• english

• ISBN
• 9780571198511

• Genres
• history, food, business

• Release date
• 1995