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Full Frontal PR: Getting People Talking about You, Your Business, or Your Product

A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.

  • Format
  • hardcover
  • Pages
  • 256
  • Language
  • english
  • ISBN
  • 9781576600993
  • Release date
  • 2003