Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
A guide on how to talk to the media and generate effective press coverage provides lighthearted case studies that illustrate key processes for building strategic and cost-effective press relationships.
- Author
- Richard Laermer, Michael Prichinello
- Format
- hardcover
- Pages
- 256
- Publisher
- Bloomberg Press
- Language
- english
- ISBN
- 9781576600993
- Release date
- 2003
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