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Full Frontal PR: Building Buzz about Your Business, Your Product, or You

Citing the success of the movie The Blair Witch Project as an example of how a firm doesn't necessarily need a big public relations budget to develop buzz about a project, Laermer, CEO of RLM Public Relations, offers advice on public relations and how to integrate it with marketing campaigns. The majority of the material concentrates on the busin

  • Format
  • paperback
  • Pages
  • 256
  • Language
  • english
  • ISBN
  • 9781576601815
  • Release date
  • 2004