Persuasion, Social Influence, and Compliance Gaining

Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective.

• Author
• Robert H. Gass, John S. Seiter

• Format
• paperback

• Pages
• 384

• Publisher
• Allyn & Bacon

• Language
• english

• ISBN
• 9780205462162

• Genres
• psychology, college, reference

• Release date
• 2006