Social Media Marketing: An Hour a Day

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

• Author
• Dave Evans, Susan Bratton

• Format
• paperback

• Pages
• 409

• Publisher
• Wiley Publishing

• Language
• english

• ISBN
• 9780470344026

• Genres
• business, reference

• Release date
• 2008