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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.

  • Format
  • paperback
  • Pages
  • 336
  • Language
  • english
  • ISBN
  • 9780749450205
  • Genres
  • reference
  • Release date
  • 2008