Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

In this new edition, Arthur Asa Berger employs his signature style-a practical focus, the use of numerous examples, a step-by-step approach, and humor-to update and enhance this bestselling introductory text. Combining discussions of qualitative and quantitative research methods with a clear and engaging writing style, the book is ideal for beginning research students at both the graduate and undergraduate level.

• Author
• Arthur Asa Berger

• Format
• paperback

• Pages
• 339

• Publisher
• Sage Publications (CA)

• Language
• english

• ISBN
• 9781412987776

• Genres
• research, reference

• Release date
• 2010